Prof. Thomas Gilovich
The Bizarre Psychology of the Bronze Medal Win (cited)
Gilovich and his colleagues videotaped all of the NBC coverage of the 1992 Summer Olympic Games in Barcelona, Spain, and analyzed how bronze and silver medalists reacted to winning their medals.
Then, the researchers showed 25 shots of post-competition reactions and interviews to a panel of 20 college students who indicated that they were either uninterested or uninformed about the Olympic Games. Those students were asked to evaluate the Olympians’ reactions and emotions in the video clips, without knowing who won bronze or silver.